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Posted in All by Tom Michiels on 9th April, 2008
Charlie Holbech, Head of Partner Division, announced today that IndexTools has positively agreed to be acquired by search engine Yahoo!. IndexTools believes that their technology platform combined with Yahoo!’s extensive offering of on-line marketing services will provide their partners and clients an unsurpassed marketing tool set. As both a Yahoo! Search Marketing Partner as well as an IndexTools Key Alliance Partner, QueroMedia is very eager to see which synergy the acquisition of an enterprise-level analytics tool by a major search engine will create.
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on April 9th, 2008 at 9:55 pm
Probably will this “Yahoo Search Marketing Analytics” tool become free just as Googcs Analytics and Adcenter Analytics is.
The difference is that Indextools has a real bid management system in it. Whether this bid management tool will be free as well is questionable. But it might be a unique selling point for users to start using Indextools.