According to Customer Experience research performed by Forrester, 68% of the online retailers intends to allocate larger budets to web analytics in 2008. The same holds true for Usability (80% more) and usability labs (cited by 53%).

Other areas where budgets are bound to increase are: satisfaction surveys (55% more) , Customer Behavioral research (51%), Design Personas (48%), Design Agency Services (44%), Focus Groups (39%) en Expert Evaluations (37%).

Forrester surveyed customer-experience managers from North American firms with annual revenue of $500 million or more for the study, “Customer Experience Spending Intensifies in 2008.”

Most plan to boost spending on customer experience in 2008, with measurement tools like Web analytics and customer satisfaction surveys at the top of their shopping lists.

Src: Web Analytics Facts