Take a look at this newspaper page. Notice how fast you not only spot, but also get the message of the ad at the bottom of the page. It draws your attention not because of screaming type and background colors, but with shear minimalism.

It delivers its key messages: what, who, where and when better than any special “on sale” badge would have done.

To use one giant understatement: less is more.

Newspaper: De Standaard.