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Siemens has the best corporate website in the world! That is, according to research conducted by the website effectiveness consultancy agency Bowen Craggs and the Financial Times. The websites of BP and Shell share the second place.
It is already the second time that the FT Bowen Craggs Index of corporate website effectiveness is released.
Top 10 from the 2008 Index:
| Pos | Company | Country | Score (max 280) |
| 1 | Siemens | Germany | 221 |
| 2 | BP | UK | 212 |
| 2 | Royal Dutch Shell | Netherlands/UK | 212 |
| 4 | Nokia | Finland | 210 |
| 5 | IBM | US | 209 |
| 6 | Unilever | UK/Netherlands | 203 |
| 7 | E.ON | Germany | 198 |
| 7 | UBS | Switzerland | 198 |
| 9 | ING | Netherlands | 195 |
| 10 | Coca-Cola | US | 194 |
Source: DSO
3 Responses to 'Siemens has the best corporate site'
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on April 3rd, 2008 at 11:53 am
I wonder what they used as criteria because I find myself in slight disagreeance with the top 3…
on April 3rd, 2008 at 1:10 pm
According to the website, their methodology is based on the judgement of experts, rather than a ‘check box’ approach. Pretty vague indeed…
on April 4th, 2008 at 1:05 pm
A small detail: Some of the websites on that list are of their clients. A list without the Apple site, but with the Microsoft site loses most of its credibility…