Google is known to work on their software creations continuingly and the Google Analytics program is one of those aventures they surely help to support. Today, the official Google Analytics Blog mentioned some new features they were working on the past month. These features include hourly reporting (which was let out in the new interface, but was very useful before), clickable URLs, Cross Segmentation by Network Location, more data rows on a Google Analytics webpage, different colours for Bounce Rate increase or decrease and better Adwords integration. Most of the changes have minimal impact, but were necessary to get the new Google Analytics interface out of beta-version.