Google AdWords no longer required for Google Website Optimizer

Posted in Conversion Optimization, General, Google Website Optimizer, Tools, usability by Tom Michiels on 16th April, 2008

The second post on the brand new GWO blog announces that in the future Google Website Optimizer will also be available outside of AdWords. The standalone version will have a slightly different interface, but the functionality will be very similar to the integrated version.

Great news, because you now can use Website Optimizer to A/B test both your AdWords landing pages and landing pages from other channels such as Yahoo! and email marketing campaigns.

3 Responses to 'Google AdWords no longer required for Google Website Optimizer'

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Tim Ceuppens said,

on April 16th, 2008 at 8:35 pm

That is very good news, if only I knew that a few days earlier
Tom Michiels said,

on April 16th, 2008 at 8:54 pm

There is no such thing as a coincidence!
» Definieer je Google AdWords conversies » Zoekmachine Marketing Blog said,

on April 21st, 2008 at 6:42 pm

[...] Deze ontwikkeling ligt in dezelfde lijn als het loskoppelen van Google AdWords en Google Website Optimizer. [...]

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Google AdWords no longer required for Google Website Optimizer

3 Responses to 'Google AdWords no longer required for Google Website Optimizer'

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