If you have an open spot in your agenda on the 19th of September, you have just found an excellent event to attend. Design for Conversion is the first Dutch conference with its main focus on … design and conversion.

The keynote speakers are:

• Andrew Chak: author of Designing Persuasive Websites
• BJ Fogg: author of Persuasive Technology: Using Computers to Change What We Think and Do
• Steve Jackson: Chairman of the Web Analytics Association (WAA)

The conference is somewhat original in a sense that every visitor is “obligated” to participate (convert). Several teams will be working together on different usability cases to practice the theories that have been taught.

More info on www.designforconversion.nl