Google has launched an addition to Google Trends that allows to follow trends in website traffic. Google Trends for Websites shows visual comparisons of actual popularity of websites based on daily unique visitors. You have to log in to see data. A critical review here.
It seems that Mozilla is planning to collect data that would certainly give Alexa a run for their money. Users of Mozilla browsers like Firefox could opt-in to share some of their surfing habbits with Mozilla.
The project is still in a planning stage and is currently known only as “Data”. Even though the information will be skewed - show me public data that isn’t - it should be more reliable than the data that’s currently available.
The Google Analytics Blog is reporting that Actual Metrics is hosting a free webinar of the new Urchin 6 software. The demo will show you some of the new features of Urchin 6 and how it differs from Google Analytics.
Interested? Sign up for one of the sessions bellow.
Another nice new feature in Google Analytics popped up today. Like all new Google features it’s still in beta, but it provides you with some beautiful insights in your site’s traffic.
You can make a choice when rendering your graphs whether the data should be grouped by day, week or month:
Data grouped per day
Data grouped per week
Data grouped per month
I haven’t had a great deal of time to look to these (new) tools (for me at least) that go beyond the traditional pageview, # unique visitor model.
They claim to measure engagement:
- Woopra
- Nuconomy
Anyone experience with these?
PS: I know that omniture sitecatalyst version 14 will have video completion reporting.
According to Customer Experience research performed by Forrester, 68% of the online retailers intends to allocate larger budets to web analytics in 2008. The same holds true for Usability (80% more) and usability labs (cited by 53%).
