Google has launched an addition to Google Trends that allows to follow trends in website traffic. Google Trends for Websites shows visual comparisons of actual popularity of websites based on daily unique visitors. You have to log in to see data. A critical review here.
I went to a Drupal trainingsession yesterday at the University of Antwerp. I was familiar with the concept but I hadn’t seen it in action yet. (Drupal is a free software package that allows an individual or a community of users to easily publish, manage and organize a wide variety of content on a website. “http://drupal.org/about“)
The second post on the brand new GWO blog announces that in the future Google Website Optimizer will also be available outside of AdWords. The standalone version will have a slightly different interface, but the functionality will be very similar to the integrated version.
Great news, because you now can use Website Optimizer to A/B test both your AdWords landing pages and landing pages from other channels such as Yahoo! and email marketing campaigns.
I haven’t had a great deal of time to look to these (new) tools (for me at least) that go beyond the traditional pageview, # unique visitor model.
They claim to measure engagement:
- Woopra
- Nuconomy
Anyone experience with these?
PS: I know that omniture sitecatalyst version 14 will have video completion reporting.
According to Customer Experience research performed by Forrester, 68% of the online retailers intends to allocate larger budets to web analytics in 2008. The same holds true for Usability (80% more) and usability labs (cited by 53%).
The popular video-blogging service YouTube released some advanced analytics functionalities last week. The new video analytics tool was named YouTube Insight, and delivers metrics such as location data, relative popularity of your video, as well as over-time changes.
