The second post on the brand new GWO blog announces that in the future Google Website Optimizer will also be available outside of AdWords. The standalone version will have a slightly different interface, but the functionality will be very similar to the integrated version.
Great news, because you now can use Website Optimizer to A/B test both your AdWords landing pages and landing pages from other channels such as Yahoo! and email marketing campaigns.
According to Customer Experience research performed by Forrester, 68% of the online retailers intends to allocate larger budets to web analytics in 2008. The same holds true for Usability (80% more) and usability labs (cited by 53%).
