If you have an open spot in your agenda on the 19th of September, you have just found an excellent event to attend. Design for Conversion is the first Dutch conference with its main focus on … design and conversion.
The keynote speakers are:
- Andrew Chak: author of Designing Persuasive Websites
- BJ Fogg: author of Persuasive Technology: Using Computers to Change What We Think and Do
- Steve Jackson: Chairman of the Web Analytics Association (WAA)
The conference is somewhat original in a sense that every visitor is “obligated” to participate (convert). Several teams will be working together on different usability cases to practice the theories that have been taught.
More info on www.designforconversion.nl
If the answer is “no”, then you might consider some piece of software created by Creative Synthesis Collaborative, a research group with a big heart for open source projects.
This morning I read an article on De Standaard Online that is painfully related with Tom’s post on Photoshop disasters. It seems that Russian media adhere to some kind of self-censorship when it comes to people with a dissident opinion on the Kremlin. On the screencap above, you can see how a talkshow guest was removed from the video in a very slapdash way. Na zdorovje!
The second post on the brand new GWO blog announces that in the future Google Website Optimizer will also be available outside of AdWords. The standalone version will have a slightly different interface, but the functionality will be very similar to the integrated version.
Great news, because you now can use Website Optimizer to A/B test both your AdWords landing pages and landing pages from other channels such as Yahoo! and email marketing campaigns.
Charlie Holbech, Head of Partner Division, announced today that IndexTools has positively agreed to be acquired by search engine Yahoo!. IndexTools believes that their technology platform combined with Yahoo!’s extensive offering of on-line marketing services will provide their partners and clients an unsurpassed marketing tool set. As both a Yahoo! Search Marketing Partner as well as an IndexTools Key Alliance Partner, QueroMedia is very eager to see which synergy the acquisition of an enterprise-level analytics tool by a major search engine will create.
According to Customer Experience research performed by Forrester, 68% of the online retailers intends to allocate larger budets to web analytics in 2008. The same holds true for Usability (80% more) and usability labs (cited by 53%).
