Take a look at this newspaper page. Notice how fast you not only spot, but also get the message of the ad at the bottom of the page. It draws your attention not because of screaming type and background colors, but with shear minimalism.
It delivers its key messages: what, who, where and when better than any special “on sale” badge would have done.
To use one giant understatement: less is more.
Newspaper: De Standaard.
… making sure a user doesn’t have to work hard to achieve a goal.
Via 37 Signals.

Or learning what not to do…
It seems that Mozilla is planning to collect data that would certainly give Alexa a run for their money. Users of Mozilla browsers like Firefox could opt-in to share some of their surfing habbits with Mozilla.
The project is still in a planning stage and is currently known only as “Data”. Even though the information will be skewed - show me public data that isn’t - it should be more reliable than the data that’s currently available.
The Google Analytics Blog is reporting that Actual Metrics is hosting a free webinar of the new Urchin 6 software. The demo will show you some of the new features of Urchin 6 and how it differs from Google Analytics.
Interested? Sign up for one of the sessions bellow.
The number of senior citizens that surf the web has increased by 40% according to a study by Beweb. This means that it is becoming more and more important to create a website that’s accessible and usable by everyone. By implementing a few easy steps you can improve the experience for all your users.
Want to learn more about Web Accessibility? Download the free “Dive into Accessibility” e-Book.