If you have an open spot in your agenda on the 19th of September, you have just found an excellent event to attend. Design for Conversion is the first Dutch conference with its main focus on … design and conversion.
The keynote speakers are:
- Andrew Chak: author of Designing Persuasive Websites
- BJ Fogg: author of Persuasive Technology: Using Computers to Change What We Think and Do
- Steve Jackson: Chairman of the Web Analytics Association (WAA)
The conference is somewhat original in a sense that every visitor is “obligated” to participate (convert). Several teams will be working together on different usability cases to practice the theories that have been taught.
More info on www.designforconversion.nl
Brasschaat is the first town in Belgium to make its communal website accessible to blind and partially sighted people. “We wanted to make all requested information available for everyone, and needed a solution in order to make our communal website acessible to blind and visually impaired people “ says mayor Dirk de Kort.
Thanks to the integration of BrowseAloud, the general looks and current concept of the website could be kept unaltered. BrowseAloud is a software which allows for reading out all texts that are published on the website. The software can be freely downloaded. Not only are texts read out, every pointed-and-clicked picture gets an explanation and read texts are magnified in an extra bar on the screen. Speed of reading, voice and even the language spoken can be adapted. Moreover one can have a whole page being read out or can even download it on a mp3-player.
Take a look at this newspaper page. Notice how fast you not only spot, but also get the message of the ad at the bottom of the page. It draws your attention not because of screaming type and background colors, but with shear minimalism.
It delivers its key messages: what, who, where and when better than any special “on sale” badge would have done.
To use one giant understatement: less is more.
Newspaper: De Standaard.
Google has launched an addition to Google Trends that allows to follow trends in website traffic. Google Trends for Websites shows visual comparisons of actual popularity of websites based on daily unique visitors. You have to log in to see data. A critical review here.
Luke Wroblewski’s new book Web Form Design: Filling In the Blanks comes with illustrations that are freely available on Flickr. More over here.
… making sure a user doesn’t have to work hard to achieve a goal.
Via 37 Signals.
